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Differences Between the Sexes and Among the Ages
Excerpt from Food Insight Newsletter - ific.org

It's no surprise that men and women see things differently when it comes to food and health. While 40 percent of women mention weight as a top health concern, only 27 percent of men do so. But the opposite is true when it comes to heart disease or heart attacks as a top concern; 40 percent of men mention it while only 29 percent of women do. This finding is especially interesting because heart disease is the greatest health threat to women, and many public health awareness campaigns have sought to educate women about heart disease risk.

Both of the sexes seem to want to learn more about adding healthful foods to the diet, with 88 percent of women and 78 percent of men agreeing with this sentiment, but the numbers vary with age when it comes to actually making dietary changes.

Thirty-five percent of Americans ages 25 to 34 have made no changes to their diet. By contrast, 40 percent of Americans ages 45 to 54 have changed their diet, with 67 percent of this group removing what they perceive as less healthful elements from their diet.

Forty-eight percent of young women, those of “Generation Y” age 18 to 24, are the most likely to have added healthful elements to their diet, with 35 percent adding more vegetables and 27 percent adding fruit in an effort to improve or maintain their health.

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